YARDLEY PA – Journal Register Company, headquartered in Yardley PA and the owner of The (Pottstown PA) Mercury, The (Phoenixville PA) Phoenix and the Spring-Ford (PA) Reporter, and other publications, said Thursday (Sept. 25, 2010) it planned to launch a hyper-local news and advertising portal to serve the Philadelphia market.

The yet-to-be-named portal intends to provide locally relevant news based on its users’ location and interests. The site is expected to feature content from Journal Register Company newsrooms, as well as from what the company calls its community publishing partners primarily bloggers and local website operators.

The launch provides allows Journal Register to “harness the power of the crowd, utilize cloud technologies, and provide a vibrant hyper-local news source that focuses on the audience and the individual news consumer,” according to John Paton, the company’s chief executive officer.

Journal Register said its newspapers and other products cover 299 communities in Greater Philadelphia. Earlier during September it expanded its advertising initiative by expanding a partnership with Yahoo! into Philadelphia.

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