For Pottstown Business Owner, Hope Is A Pink Carnation

POTTSTOWN PA – A Pottstown PA business owner is using something beautiful to remind the world of its need to defeat a pervasive disease.

Throughout October, Kathy Reife – who owns Pottstown Florist, 300 High St., Pottstown PA – is donating pink carnations to every woman who has a mammogram a Pottstown Memorial Medical Center, PMMC Marketing and Community Relations Director Debra Bennis reported Thursday (Oct. 7, 2010).

“Other than skin cancer, breast cancer is the most common cancer diagnosed among women,” Bennis said. “The best defense against breast cancer is to detect it in its earliest stages, when it is most curable.” Monthly breast self-exams, annual clinical examinations, and mammograms for women age 40 and older all are recommended for early detection of the disease.

Reife, who “lost her sister to breast cancer … feels that the gift of flowers for all women is a beautiful way to honor her sister’s memory,” Bennis said. The florist is providing the bouquets; the hospital is handling the distribution.